Recently, the Fenjiu Sales Company Distributor Conference, themed “Deeply Implementing the Fenjiu Revival Program and Comprehensively Promoting High-Quality Market Development,” was successfully held in Kunming, Yunnan. At the conference, the Fenjiu Qinghua 20 series and Laobaifen 10 series were unveiled with all-new upgrades.
As a key partner in this Fenjiu product upgrade, Techsun, leveraging over two decades of technological innovation and in-depth insight into the liquor industry, has tailored a systematic upgrade solution for Fenjiu based on the trinity of material technology, physical structure, and information technology, empowering Fenjiu’s high-quality development.
The new versions of Qinghua 20 and Laobaifen 10 both embed a Techsun-customized RFID anti-counterfeiting security chip in the cap. This digital upgrade supports contactless and efficient association and circulation across the supply chain, while significantly enhancing the product’s anti-counterfeiting security level, safeguarding the “last line of defense before consumption” for consumers.
New package of Laobaifen 10
.jpg "1(1).jpg")
New package of Fenjiu Qinghua 20
After opening the box, consumers simply need to bring their mobile phone close to the sensing chip on top of the cap to verify authenticity and traceability information via the official Fenjiu wechat mini program. The Qinghua 20 further supports a bottle-opening detection function: once the cap is opened, any subsequent sensing of the chip by phone or scanning of the inner code will permanently display an “opened” status, preventing consumers from purchasing counterfeit liquor refilled into authentic bottles.
Notably, the upgraded Qinghua 20 and Laobaifen 10 have fully integrated a “Five-Code Integration” sales and distribution system, which will further enhance Fenjiu’s competitive advantage in their respective price segments and support Fenjiu in reaching its target of 50 billion yuan.
The design of the new Qinghua 20 is distinctive and ingenious, integrating a variety of traditional Chinese cultural elements and filled with details of Eastern aesthetics and thoughtful reflection. In terms of functionality, it fully adopts the concept of the “3+1 Prevention” liquor box — anti-counterfeiting, anti-theft, and anti-recycling. Through the deep integration of material technology innovation and packaging design, it significantly enhances product differentiation and brand recognizability, providing consumers with a more intuitive recognition experience and identification method.
Application of LenScape on Box Body
The box body employs Techsun’s LenScape technology, artistically integrating Fenjiu’s cultural heritage into an ink-wash landscape painting. Combined with a full-view, rain-like, naked-eye 3D effect, it creates a misty, illusory yet authentic ambience. Additionally, with localized laser holographic effects as accents, it achieves an organic fusion of macro imagery and micro 3D. The character “汾” on the bottom of the box presents a clear 3D floating effect recognizable to the naked eye. When purchasing, consumers can visually verify authenticity through light from different angles, achieving truly effective anti-counterfeiting.
.jpg "3(1).jpg")
Application of LenScape on Box Bottom
LenScape technology is one of the most advanced high-end anti-counterfeiting visual technologies available today. Combining micro-optics, micro/nano fabrication, and micro-printing processes, it creates fine micro-graphics with stroke widths as small as one micron on the film. A microlens array based on a proprietary algorithm achieves 200x moiré magnified imaging, delivering a full-view dynamic 3D effect. Through Techsun’s independent innovation and technological iteration, LenScape technology is uniquely applied in the packaging industry, maximizing the prevention of mass replication, safeguarding consumer rights, and enhancing brand recognizability.
Techsun always adheres to the philosophy of “One generation in application，one in reserve，one in R&D，and one in concept”, driving liquor packaging innovation with “3+1 Prevention and Traceability” and fully supporting the high-quality development of the liquor industry. In the future, it will continue to cultivate and refine its expertise in anti-counterfeiting packaging, explore more innovative applications, and create greater value for customers.
Email：sales@techsun.com.cn
Marketing@techsun.com.cn
